All the huge and lucrative brand deals that have made Molly Smith a Love Island millionaire

None of the other All Stars Islanders have even come close to her success

Since being on Love Island and then All Stars, Molly Smith has seen her net worth sky-rocket. She’s bagged a number of lucrative brand deals, making her one of the most successful Islanders to date.

Sure, lots of the Islanders have become millionaires from the show. But it’s still a title many thrive to have, given that in recent years becoming successful after the show has become harder and harder.

Molly was in the first winter villa back in 2020, and then returned for the All Stars version of Love Island at the start of 2024. She’s gained millions of followers, and of course won the show the second time she was on it. So, here is a rundown of all the brand deal successes Molly has had since first appearing on Love Island, and how this has secured her now millionaire net worth.

I Saw It First – Six figures

Molly may have only been a Casa Amor bombshell in the flop series that was the first winter Love Island, but she still did extremely well for herself. She landed the biggest ever brand deal with a Casa Amor Islander, when she signed a six-figure deal with I Saw It First after the 2020 villa. It saw the company launch its “Along Came Molly” collection, with Molly as the face.

Alani Nu – Six figures


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A post shared by M O L L Y S M I T H (@mollysmith19)

Fresh out of the All Stars villa, Molly was announced as the UK ambassador for US supplement brand Alani Nu, in a deal said to be worth a huge six-figures. The brand already boasts celeb partnerships with A-Listers such as Kim Kardashian and Emily Ratajkowski, and at the time it was reported “multiple” brands were wanting to sign Molly to work with them.

Announcing the news on Instagram, Molly said: “What an honour it is to announce that I am @alaninutrition new UK ambassador! As a fitness enthusiast, partnering with this incredible global brand is so exciting, if you’re passionate about fitness and wellness you need to check them out.”

Boohoo – Six figures


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A post shared by M O L L Y S M I T H (@mollysmith19)

In another recent deal, Molly has signed exclusively to fast fashion giant Boohoo, in a 12-month contract. The lucrative contract, which has seen her officially unveiled as the latest ambassador, is also thought to be worth six figures. Molly now has a huge clothing collection with the brand.

Speaking about landing the deal, Molly said: “I am absolutely thrilled to be partnering with Boohoo! It’s a brand that I’ve loved and worn for years, and to now be part of the family is just amazing. We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating.”

An insider told The Sun the brand felt it “made perfect sense” to get Molly on board, given she “was such a big hit on the show this year.” They added the collaboration is an “impressive six-figure deal”.

“It’s been ages since the company has splashed out on a Love Island star, but they really think she is worth it,” the insider said.

L’Oreal – Six figures

Molly is about to follow in the footsteps of Kendall Jenner and Eva Longeria as she’s just been snapped up by L’Oreal and Maybelline in another huge deal. When will this woman rest?

An insider told The Sun: “Molly has landed deal after deal off the back of the show and the latest one is with L’Oreal.

“It’s a huge move and means she is following in the footsteps of some really famous people, like Eva Longoria, Kendall Jenner and Blake Lively.

“Molly is quickly becoming the next Molly-Mae and could easily eclipse her in terms of money and brand opportunities.”

Move with Molly

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A post shared by MOVE WITH MOLLY (@mwmplan)

Somehow Molly has also found the time to launch her own business venture this week. Move with Molly is a new app featuring fitness plans that will include workouts and nutritious recipes. The app is available on pre-order, but the Instagram page for MWM has 30k followers already.

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