love islanders fast fashion

Kerching! These are the Love Islanders who made the most money from fast fashion brand deals

Get that bag, I guess


After having had their faces on the big screen for eight weeks, causing an obscene amount of drama, and then going on to dump their holiday fling just weeks after exiting the villa, many Islanders are valiantly rewarded for their service with a hefty brand deal. After styling clothes purely from eBay throughout the show, it’s ironic that many Love Islanders partner with fast fashion brands immediately after leaving the show.

It’s obvious that many contestants apply purely for the clout and the unspoken promise of that six-figure brand deal. You can call it disingenuous or you can call it being on that grind but either way, these Islanders have been seriously raking in the cash since leaving the show. So, here’s a list of all the Love Islanders with fast fashion brand deals which brought in the most cash. Maybe it’s time to send those applications in…

Maura Higgins

After her time on series five of Love Island, Maura secured the bag with some very popular brands. She worked with EGO by promoting their range of footwear, then increased her brand deals by working with some more well known fashion staples.

This included a £500k partnership with Boohoo, where she became the brand ambassador and launched her own collections with the fast fashion retailer. Alongside this, Maura also collaborated with the lingerie brand, Ann Summers, where she created her own range and became the face of the brand. Overall, Maura is estimated to have made over £1 million from her various brand deals since leaving the show.

Amber Davies

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Love Island 2017 winner, Amber Davies, secured herself a £500k deal to be the face of Motel Rocks back after winning the show with Kem Cetinay. Apparently there was a huge bidding war between brands to snatch up Amber, with Motel Rocks coming out on top. Her collection launched not long after she left the show in 2017.

Olivia Attwood

Liberty became one of the fastest Love Island millionaires back in November 2021, when she signed a brand deal with In The Style worth £1 million. She also became a brand ambassador for the fashion brand and it was reported she could’ve earned up to £2 million with commissions and royalties on top. Not bad.

Amber Gill

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After winning the show in 2019, Amber Gill secured multiple brand deals and collaborations. She signed a deal with MissPap five whole years ago, becoming the face of the brand and releasing her own collections. The deal was worth a huge £1 million – such a slay.

Alongside this, Amber collaborated with L’Oréal, Boucléme and Fabletics where she released her own athleisure clothing line.

Ekin-Su Culculoglu

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The Turkish bombshell won the show in 2022 alongside Davide, with the major clout securing her some serious bank. Ekin-Su collaborated with a number of brands including Beauty Works, BPerfect Cosmetics and Beauxoxo.

On top of that, she signed a significant deal with Oh Polly which was reportedly worth £1 million, making it the retailer’s biggest deal yet. Launching back in September 2022, the contract made her the face of the brand and she even released her own exclusive collections.

Gemma Owen

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The daughter of footballer, Michael Owen, landed herself several high profile brand deals after her time on Love Island 2022. Although she came in second place to Ekin-Su, this did not stop the money flowing in.

Like most contestants after the show, Gemma signed a £1 million worth deal with PrettyLittleThing and became a brand ambassador. Allegedly being “hand picked” by bosses, Gemma released her own collections and fashion products under the brand. Since then, she’s been actively promoting her brand and expanding its reach through her social media influence.

Alongside this, she also runs her own swimwear brand, OG Beachwear, after launching it back in 2020.

Ella Thomas

Ella Thomas was known for being the IT girl of Love Island 2023. Her style and looks were bound to guarantee her a high profile brand deal immediately after leaving the show.

After Love Island, Ella Thomas secured a six-figure brand deal with PrettyLittleThing, making her another Islander to add to the PLT partnership list. Ella has released her own collections and continues to work with the brand. After all, she is an obvious choice since she is a model and has amazing sense in fashion.

Jess Harding

After winning Love Island 2023, Jess was quickly snapped up by In The Style and worked with them again recently on a summer edit. A source revealed how the first deal was said to be a six-figure contract, so she’s undoubtedly rolling in it after launching another collection.

Kem Cetinay

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Winner of Love Island 2017, Kem Cetinay entered a huge seven-figure partnership with Primark. Called Kem’s cuts, the range of grooming products launched in late 2021 after Kem had worked with Primark for years after he left the show to perfect the products.

Molly-Mae Hague

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We couldn’t round up Love Islanders with fast fashion brands without ending on one of the most successful Islanders to come out of the villa, Molly-Mae Hague. She entered the villa in 2019 as a content creator and left in a relationship with Tommy Fury.

In August 2019, Molly-Mae announced a collaboration with PrettyLittleThing which paid a whopping £5ook but she soon became the creative director and even the face of the brand. Although she also worked with other brands such as Oh Polly, Gym King and EGO, her PLT brand deal is the most notable partnership.

Aside from her fast fashion deals, Molly-Mae continues her grind by working with Beauty Works, TAN-LUXE and releasing her own self-tanning brand, Filter by Molly-Mae. Get that bag, girl.

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