Sweet Delivery, Sweets shop and business owned by Sean from Love Island 2024

Inside Sweet Delivery: The fancy sweets business owned by Sean from Love Island 2024

I’ve bought three bags x

Whenever is humanly possible, Love Island 2024 cast member Sean Stone will shoehorn into a conversation that he sells sweets for a living. Oh, had you not heard him mention it?

Sean owns Sweet Delivery, a brand which specialises in making pouches of sweets that are delivered straight to your door. It looks as though the business is doing pretty well, with loads of Instagram and TikTok followers. His family have stepped in whilst he’s in the villa, so let’s take a look at the company.

Sean founded his business Sweet Delivery during the pandemic

Sean is a sweet salesman and owns the brand Sweet Delivery. He created the business during the Covid-19 pandemic, and has now gained a pretty loyal following on socials. The brand sells gourmet sweets in pouches, and you can create your own custom bags, too. They then get delivered straight to your door.

According to its website, the best sellers are apple belts, a classic mix bag, chocolates, bonbons and a marshmallow bag. Sean’s prices range from smaller bags costing £3.99 to some larger pouches setting you back around £13.

“A crazy New Years Resolution back in 2019 to start a new business and Sweet Delivery was born,” the site’s About Us page reads. “The idea grew driven by Instagram and then through word of mouth from satisfied customers. The door to door late night Sweet Delivery service the perfect solution for those staying in at the weekend.”


Add to cart each flavour one at a time, 0.75p each cable 😍 #festivesale #tiktokmademebuyit

♬ original sound – Sweet-Delivery

Sean is pretty hands-on with the running of things, and shares TikToks of himself doing a lot of the production. His TikTok has nearly 250k followers, and Sweet Delivery also has a very popular Instagram, with 11.5k followers.

His business is being run by family whilst Sean is on Love Island 2024

Sean owns the business, but it’s very much a family affair, with his brother and sister stepping in whilst he’s in the villa. His sister Willow has been doing vlogs on TikTok of her running the brand, sharing what she’s been getting up to.

A day in the life for her as the stand-in founder included responding to some customer emails, making up some customer orders and sending them off.


In the most adorable and Sean-like moment ever, his sister showed how he’d left little hand-written notes saying things like “I love you” around the office and production space for his family to find. Too cute!

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