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Cluttercore explained: Inside the noughties inspired fashion trend taking over TikTok

Marie Kondo is shaking


Cluttercore is more than just having a messy room. It’s a whole fashion aesthetic inspired by 2010. The twee-adjacent style at the time was worn by celebrities such as Florence Welch and Alexa Ching however it’s now being revamped by the likes of Bella Hadid and Emma Chamberlain.

We’re seeing influencers experiment once again with mixing textures, patterns and accessories that look as though they belong on a fashion blog dedicated to the naughties. Cluttercore isn’t just about fashion though, it’s also the spaces we live in. So, here’s a rundown of what cluttercore means and where it came from:

Cluttercore is the opposite of organisation

Marie Kondo is seething over the thought of cluttercore. It’s essentially showing how minimalism is out and maximalism is very much so in. We’re talking loud outfits and cluttered spaces.

Cluttercore requires personality and celebrates individuality. If you think about Emma Chamberlain, her aesthetic is the perfect definition of cluttercore. She’s not messy, she curates her own chaos and it works. Despite sometimes her fashion being compared to grandma’s she doesn’t care and she just goes harder every time.

Cluttercore is the iconic love child of Tumblr fashion and the weird girl aesthetic, it’s not hard to see why there’s nostalgia for it. It originates from a time when trends were way cooler than they are now.

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