Stanley Cup limited edition accessories

Sorry, but Stanley Cups are criminally ugly

Everybody has lost their MINDS

We’re only in the first month of the year and, already, we’ve collectively lost our minds. Not over the state of our sociopolitical landscape or the fact the planet we live on is essentially on fire— but over a cup. Stanley Cups, specifically.

Why Stanley Cups (the Adventure Quencher Travel Tumbler, mainly) are suddenly generating fever-pitched hysteria is a struggle to follow. Grown adults are scrapping over Stanleys in supermarkets. Limited edition cups bought for $50 (£39) have been re-flogged for upwards of $29,000 (£22,790) on the re-sale site Stock X.

And if you take a second and step back from these bulging beakers for a second, you’ll realise: Stanley Cups are clapped. Criminally ugly. Monstrously oversized. Inconveniently humungous and deeply, deeply, unchic. It feels like everybody has drunk the cool aid from their heinously large vessels.

It may or may not shock you to learn that the man who’s responsible for promoting these reusable bottles from a 109-year-old company who specialise in camping gear into the hands of Gen Z women and the influencers they follow is the same bloke who hypnotised the world into wearing the universe’s ugliest shoes: Terence Reilly, Croc’s former chief marketing officer and Stanley’s president.

“My experience at Crocs told me that influencer opportunity was just the magic that Stanley might need,” Terence told CNBC Make It. “And we were right.”

With the power of TikTok trends, new colour ways and limited edition tumblers, Stanley Cups have become something you can collect and covet. Completely undermining the original purpose of the Stanley— to be reusable and only own one. The brand, then, is not just aesthetically ugly but ideologically ill-favoured too.