Excuse me, why has this London balcony got every UK influencer in a chokehold?

I asked the owners what the hell is going on


Not so long ago, I was scrolling through Instagram on autopilot after a long day at work – and I felt a sudden feeling of deja-vu. I was sure I’d seen the photo on my feed before. But there it was, clear as day, Instagram telling me the post had only been up for 15 minutes.

Then I realised what made this photo so glaringly familiar: I’d seen the location before. In fact, loads of times. A stunning, almost Parisian looking balcony overlooking St Paul’s in London. I could even remember who I’d seen posing on it, it was Emily Miller from Too Hot To Handle tying up her shoes there, as she looked into the camera.

For about two weeks then, I couldn’t stop seeing this damn balcony everywhere. Call me sad, I know I am, but it was literally driving me insane. I found out with a quick Google that the balcony was owned by a talent agency – makes sense – so I went on its feed to check out even more balcony shots. I was a woman obsessed.

I tweeted all the pictures and asked the world if anyone else had seen this balcony, and given I’m no influencer and have a lousy amount of Twitter followers, the post actually took off. Most people found it utterly bizarre and hilarious, whilst a few thought it kind enough to point out the building is owned by their management. Thanks, I already knew that, and sometimes we’re allowed to have fun before journo Twitter makes everything boring.

But, like, I still wanted to know what’s going on. Do the influencers get asked to come along and take pictures there? Do they bring all their ‘fits with them? If you turn up on a Saturday will Love Islanders be battling with the cast of Too Hot To Handle to take the best photo for their PrettyLittleThing range before it rains? How does it work?!

via Google Maps

The studio is part of the HLD group, which includes HLD talent. HLD has names such as Jessie Wynter, Emily Miller, GK Barry, Sharon Gaffka, Faye Winter and Paige Thorne on its books. The agency has an office in Shoreditch, but told me they searched “high and low” to find the perfect place for a studio.

View this post on Instagram

The studio is part of the HLD group, which includes HLD talent. HLD has names such as Jessie Wynter, Emily Miller, GK Barry, Sharon Gaffka, Faye Winter and Paige Thorne on its books. The agency has an office in Shoreditch, but told me they searched “high and low” to find the perfect place for a studio.